The stevia market in North America is expected to grow from US$ 122.83 million in 2021 to US$ 212.38 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
The North America Stevia Market: Growth Drivers and Key Players
The North America Stevia Market features a competitive landscape with both domestic and international players, including Ingredion Incorporated, PureCircle, GLG Life Tech Corporation, ADM, and S&W Seed Company, among others. These companies are actively investing in innovation and product development to enhance the taste and quality of stevia, expanding their consumer base in the region.
Growing Consumer Demand for Healthy Alternatives
Consumers in North America are increasingly adopting healthier eating habits, driven by greater awareness of the benefits of natural sweeteners. Rising cases of obesity, diabetes, and hypertension have accelerated the shift toward nutritious, low-calorie products, creating significant growth opportunities for stevia manufacturers. Additionally, advancements in stevia processing technology have improved production efficiency and taste profiles, further boosting market demand.
For instance, in 2019, PureCircle introduced a new high-yield stevia leaf variety, offering superior taste and cost-effectiveness compared to earlier generations. The company also partnered with Merisant, a leading producer of zero-calorie sweeteners, to ensure a sustainable supply of high-quality stevia ingredients.
Market Trends and Health Awareness
The North America Stevia Market is highly fragmented, with numerous regional and global players competing to meet rising demand. As diabetes and obesity rates climb, consumers are increasingly opting for natural sweeteners over refined sugar. According to the International Diabetes Foundation, global diabetes cases are projected to reach 641 million by 2040, up from 415 million in 2015. This trend has prompted health organizations, including the World Health Organization (WHO), to recommend reducing sugar intake, further driving interest in stevia as a healthier alternative.
Impact of COVID-19 on the North America Stevia Market
The pandemic initially disrupted stevia production in 2020, particularly in the U.S., where lockdowns affected supply chains. However, the crisis also accelerated a shift toward health-conscious consumption, with consumers seeking low-sugar, immunity-boosting products. As people became more mindful of their dietary choices, demand for natural sweeteners like stevia surged, reinforcing long-term market growth.
Future Outlook: North America Stevia Market
With increasing health awareness and technological advancements in stevia production, the North American market is poised for sustained expansion. Consumers’ preference for clean-label, Non-sugar
products will continue to drive innovation, making stevia a key player in the food and beverage industry’s shift toward healthier alternatives.
North America Stevia Market Segmentation
North America Stevia Market -By Type
- Whole Leaf
- Powder
- Liquid
North America Stevia Market -By Application
- Dairy and Frozen Dessert
- Bakery and Confectionery
- Tabletop Sweetener
- Beverages
- Others
North America Stevia Market – By Country
- US
- Canada
- Mexico
North America Stevia Market – Company Profiles
- Cargill, Incorporated
- Ingredion Incorporated
- Tate & Lyle PLC
- GLG Life Tech Corp
- The Archer-Daniels-Midland Company
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- PureCircle
Other Reports:
North America Artificial Intelligence (AI) in Healthcare Market: https://medium.com/@ganeshsurya731/north-america-artificial-intelligence-ai-in-healthcare-market-growth-factors-details-by-regions-f984664654be
North America Lactic Acid Market: https://business-news-insights.blogspot.com/2025/05/north-america-lactic-acid-market-size.html
North America Disposable Gloves Market: https://sites.google.com/view/disposable-gloves-n/home
North America Medical Plastic Market: https://write.as/businessmarketinsights/north-america-medical-plastic-market-size-share-comprehensive-analysis-2027
About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
