The North America beauty devices market is expected to reach US$ 37,948.50 Mn in 2027 from US$ 13,697.43 Mn in 2019. The market is estimated to grow with a CAGR of 13.9% from 2019-2027.
Growth of the North America beauty devices market Driven by Rising Demand for Skin Wellness Solutions in North America
The North America beauty devices market is experiencing significant growth, fueled by shifting consumer attitudes toward beauty and wellness, along with the increasing prevalence of age-related skin concerns in North America. However, potential side effects associated with these devices may hinder market expansion in the coming years.
Beauty devices are designed to enhance physical appearance, offering solutions for various cosmetic concerns such as acne, wrinkles, scars, and other skin-related issues. The market is poised for substantial growth as consumers increasingly prioritize skin health and seek advanced solutions for aging and dermatological conditions.
Rising Prevalence of Skin Concerns Boosts Demand
Age-related skin issues—including pigmentation, wrinkles, acne, and burn scars—are widespread. According to the American Academy of Dermatology Association, acne affects around 50 million Americans annually, making it the most common skin condition in the U.S. Approximately 85% of individuals aged 12–24 experience minor acne, with treatment costs and lost productivity exceeding $1.2 billion in 2013 alone. Additionally, over 5.1 million people sought medical treatment for acne, primarily young adults and children.
Other dermatological conditions, such as atopic dermatitis, impact 25% of children and 2–3% of adults. Concerns about aging also drive demand, with 28% of women under 25 worrying about signs of aging—a figure that rises to 42% among those aged 25–34 and 54% for women aged 35–44. A survey by Dermstore revealed that younger women are adopting anti-aging products earlier than previous generations, further accelerating North America beauty devices market growth.
Aging Population Expands Market Potential
The demographic shift toward an older population is a key growth driver. The 30–65 age group is expanding, increasing the number of consumers seeking solutions for wrinkles, loss of skin elasticity, and dark spots. According to the World Health Organization (WHO), the global population aged 60+ is projected to grow by 56% from 2015 to 2030, reaching 1.4 billion. Aging leads to reduced skin elasticity, thinning tissue, and decreased glandular function, fueling demand for beauty devices that address these concerns.
North America: A Key North America beauty devices market for Beauty Devices
North America remains a dominant market due to the rising adoption of beauty devices for both cosmetic and medical treatments. The region’s well-established medical devices industry and strong consumer awareness of advanced skincare solutions create lucrative opportunities. As skin-related issues continue to rise, the demand for innovative beauty devices is expected to grow steadily in the forecast period.
While the market shows strong potential, manufacturers must address concerns about side effects to sustain long-term growth and consumer trust.
North America beauty devices market Segmentation
North America Beauty Devices Market – By Device Type
- Hair Removal Devices
- Cleansing Devices
- Acne Devices
- Light/LED Therapy and Photorejuvenation Devices
- Hair Growth Devices
- Skin Dermal Rollers
- Rejuvenation Devices
- Others
North America Beauty Devices Market – By Usage Area
- Salon
- Home
- Spa
North America Beauty Devices Market – By Distribution Channel
- Retail
- E-commerce
North America Beauty Devices Market – By Country
- US
- Canada
- Mexico
North America Beauty Devices Market – Companies Mentioned
- NuFACE
- L’OREAL GROUP
- Procter & Gamble
- Koninklijke Philips N.V.
- Panasonic Corporation
- TRIA BEAUTY
- FOREO
- YA-MAN LTD
- ZIIP
- Silk’n
- Nu Skin Enterprises, Inc.
- MTG Co., Ltd
North America beauty devices market Regional Insights
The geographic scope of the North America beauty devices market refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
North America beauty devices market Strategic Insights
Strategic insights for the North America beauty devices market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
