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Massage Equipment Market Share, Size, Growth, and Future Development to 2032

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The global massage equipment market size was valued at USD 23.86 billion in 2023. The market is anticipated to expand from USD 25.26 billion in 2024 to USD 41.18 billion by 2032, exhibiting a CAGR of 6.30% during the forecast period.

The increasing significance of massage therapy in relieving stress and muscle tension is driving a surge in demand for commonly used equipment such as massage chairs, back massagers, massage machine guns, and foot massagers. Osim introduced smart massage chairs with precise body targeting, adjustable recline angles, and customizable intensity levels, which underscores the industry’s dedication to innovation.

The severe economic downturn triggered by the COVID-19 pandemic led to the closure of wholesale stores, spas, massage centers, and massage supplies warehouses, hindering the market’s growth.

Fortune Business Insights™ provides this information in its research report, titled “Massage Equipment Market, 2024-2032”.

Top Leading Companies Covered in the Massage Equipment Market:

  • Johnson Health Tech (U.S.)
  • Beurer (Germany)
  • Ogawa World (Malaysia)
  • OSIM Technologies (Singapore)
  • Luraco Technologies (U.S.)
  • Panasonic (Japan)
  • RoboTouch (India)
  • Casada Healthcare (Germany)
  • Family Inada (Japan)
  • Osaki (Japan)

Information Source: 


Massage Chair Segment’s Highest Market Share Owed to Rising Awareness of the Therapeutic Benefits

By type, the market is divided into back & shoulder massagers, foot & leg massagers, massage chairs, and others. Increased awareness among consumers regarding the therapeutic benefits of full-body massages for stress and pain relief contributed to the segment securing the highest market share in 2023.

Commercial Segment Leads Due to Strategic Deployment of Massage Products in Public Spaces

By end-user, the market is fragmented into residential and commercial. The commercial segment captured the highest massage equipment market share in 2023. Market players strategically place products in high-traffic public areas, such as airports, enhancing visibility and attracting tourists, contributing to the segment’s market share expansion.

Offline Sector Leads the Market Due to Rising Demand for Budget-Friendly Massages

By distribution channel, the market is divided into offline and online. The offline sector dominates the global market. Surging demand for budget-friendly massage chairs with multiple functionalities is a key factor supporting segment growth. 

In terms of region, the market for massage equipment is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The detailed global market report extensively explores vital aspects such as major companies and types, shedding light on market trends and significant industry developments. Beyond these considerations, the report covers multiple factors that contribute to the sustained growth of the market. It provides an in-depth analysis of the market, capturing its dynamic features and key determinants of expansion.

Drivers and Restraints:

Increased Investment in Innovative Equipment to Amplify Product Demand

Manufacturers are focusing on substantial investments in research and development to drive higher levels of product innovation within the market. Moreover, the increasing market demand for durable and comfortable massage equipment is prompting heightened investments in innovative solutions, contributing to market expansion. Initiatives such as Komoder’s 20-minute automatic massage programs further stimulate growth by catering to the demand for whole-body relaxation.

However, the market is sensitive to economic uncertainties affecting production costs, influencing the affordability of such products and potentially hindering massage equipment market growth.

Regional Insights:

North America Emerges as a Key Region Owing to Growing Spa and Massage Centers

North America emerged as a lucrative region in 2023, with anticipated positive growth in the subsequent years. The rising count of spas and massage centers in the U.S. acts as a key driver, fostering market growth in North America.

The surge in population and rising disposable income in key countries such as Japan, India, and China, propels the demand for massage equipment and self-care products.

Competitive Landscape:

Key Players are Focusing on Product Innovation to Expand their Market Presence

In the highly competitive global market, both medium and large players actively pursue product differentiation through innovative massage equipment and cutting-edge technology. Major players strategically invest in partnerships, mergers, acquisitions, and new product development to solidify and expand their market presence.

Key Industry Development:

  • July 2023: Kneeflow, a U.S.-based manufacturer, announced the launch of a 3-in-1 knee massager for individuals suffering from knee pain and knee mobility issues. The massager uses infrared light technology to reduce inflammation of ligaments and improve blood circulation.