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Creating Effective Ecommerce Product Descriptions for Improved Pre-Sales Support

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No matter how big or small your online shop is, product description is important in e-commerce sales; it can make or break your business sales. ‘

When you describe your products well, it can grab the attention of people who might want to buy them. Good descriptions can even convince someone to make a purchase. And if your descriptions are great, they can help you sell even more stuff, improve how often people buy from you, and make your shop appear more often when people search for things online.

The little details in your ecommerce product descriptions, such as using impactful language and trying various phrasings, can significantly impact. These details might be the reason someone chooses your product over others.

Entrepreneurs and marketers understand how important it is to describe products well. But how to create product descriptions in the best way to attract the people you want to sell to?

Good Ecommerce Product Descriptions Can Increase Your Sales — Know How You Can Do It!

Creating compelling product descriptions is crucial for boosting your business, but how do you craft them? How much information should you include? What style works best? And how can you ensure they rank well in search results? Do all of these questions strike your mind? If yes, then here is the answer to it.

Adding That Wow Factor to Your Product Descriptions — Here’s How!

In case if you are wondering how to create product descriptions that could change the users mind and they buy the product, the following pointers will help.

  1. Consider the 5 W’s (who, what, when, where, why)

Journalists often use this method to share facts in their stories. It’s also the first step in creating a product description.

  • Who would use this product?

First, think about who will be using your product — Whether it’s for men or women, certain age groups like college students or retirees, or people with specific lifestyles such as new moms or car lovers.

  • What are the basic details of the product?

This includes size, what it’s made of, its features, price, and what it can do. Knowing the basic product details will complete half of your work for effective product description writing.

  • When is the best time to use it?

Consider if it’s meant for certain times of the day, seasons, or specific occasions. Also, mention if it’s something you can use every day or all year round.

  • Where can you use it?

You can use it in various environments, whether indoors or outdoors, and in various contexts, providing versatility wherever needed.

  • Why is this product useful or better than others like it?

Consider what makes your product stand out — Its quality, value, or special features. Also, consider how pictures can show off these features.

How does it work?

This might not be important for every product, but if it has moving parts or electronics, it’s essential to explain its operation.

  1. Focus on Benefits, not Just Features

You know who you’re talking to, and now is the best time to write an effective product description that would enable users to click on the “Shop Now” or “Add to Cart” button. But remember, you can’t just ramble on. People are busy and will not prefer to read lengthy descriptions. So, keep it short and crisp.

So, you want to grab their attention from the start.

Think about what makes your product special. Does it seem like it defies the laws of nature and makes you faster?

Okay, maybe that’s exaggerated, but you get the idea. Right?

Good product descriptions should convince people why your product is amazing.

3. Product Titles Are the Main Key Element

What’s the first thing you notice or the key element that makes you instantly click on a particular product?

Isn’t that “Product Title”

That’s where you can grab the readers’ attention in just a blink of an eye.

Now, you might be wondering how? Here’s how you can do it –

  • Keep sentences short and simple. Make it easy for readers.
  • Break up paragraphs into smaller chunks. Don’t be overwhelmed with big blocks of text.
  • Use headings or bold text to highlight important points.
  • Use bullet points or icons to draw attention to key features.
  • Consider using accordions or tabs to hide details until readers want to see them.

Take a look at how Revlon writes its product descriptions. They get straight to the point, with no beating around the bush. They have also used fancy words like “glossy,” “iridescent,” and “luminous” to make the description more appealing to your senses. It’s like painting a picture in your mind while you read it.

4. Connect with the Audience Via Storytelling

Who doesn’t love to use or buy a product with an inspiring story behind it?

Of course, everyone does.

That’s where you can step in with a bang!

For instance, in advertising classes, they often say that babies and puppies make things sell. While we can’t always include babies and puppies in every ad (although wouldn’t that be fun?), the idea is still important: Emotions can interest people. So, always think of the pain points of your target audience and emphasize how your product is resolving their problems or benefiting them to a certain extent.

5. Add Photos & Videos to Make Your Product Visually Appealing

Certainly! When we talk about describing products, we often focus on using words. But it’s crucial not to overlook other parts of a product page that can boost sales.

Pictures might not have words, but they can still provide answers to questions shoppers have. Make sure to include many images showing different views and uses of your product. And don’t forget to optimize the descriptions for those images, too!

How Can You Make Your Ecommerce Product Descriptions Up to the Mark?

A/B testing

This involves creating two versions of your product description and testing them to see which performs better. You can experiment with different wording, formatting, imagery, or even length to determine what resonates most with your target audience. Continuously analyze the results and refine your descriptions based on the insights gained from A/B testing.


Actively seek feedback from your customers regarding your product descriptions. They can provide valuable insights into what information is most important to them, what language resonates with them, and if there are any missing details that would help them make a purchase decision. Incorporating this feedback can lead to more effective product descriptions.

Staying updated

Continuously update your product descriptions to reflect any product changes or improvements. This could include updates to features, pricing, or any new benefits that have been added. Staying current ensures that your product descriptions remain accurate and compelling, helping to maintain customer trust and interest.

Highlighting Unique Selling Points (USPs):

Clearly articulate what sets your product apart from competitors. Whether it’s superior quality, innovative features, or exceptional value, make sure to highlight these USPs prominently in your descriptions. This helps to differentiate your product and capture the attention of potential buyers.

Craft product descriptions to captivate all eyes, from browsers to buyers

To hit the mark and boost sales, first, you must understand how to create the best ecommerce product descriptions and who you’re talking to. That means knowing your audience inside out.

Sure, most brands follow a basic formula for ecommerce product descriptions, but that’s just the beginning.

Get creative with visuals. Place the best pictures in there and make sure they look good. Test out different words and phrases to see what works best. And don’t forget to get a bit personal with your writing. Also, check out what people are searching for on Google so you can get more people to see your products.

Whether you’re selling clothes or baby strollers, people want to buy from trustworthy brands. And trust-building looks different depending on what you’re selling.

Right from the get-go, when building your website, think about how the pictures and words can work together to tell your brand’s story. Many examples exist, but find what fits your brand best.

Know your audience. Know your product. And then, show and tell with your online shop descriptions.