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Bath and Shower Products Market Share and Competitive Landscape: Revenue Expectation to 2032

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The global bath and shower products market size was valued at USD 48.83 billion in 2023. The market is projected to grow from USD 51.16 billion in 2024 to USD 79.96 billion by 2032, exhibiting a CAGR of 5.74% during the forecast period.

From basic scrubbing soaps to innovative bath salts and gels, bath products have developed to maintain personal health and hygiene. Bodily odor concerns are driving up demand for fragranced washroom items, which in turn is driving up demand for aromatherapy.

This information is provided by Fortune Business Insights™ in its research report titled “Bath and Shower Products Market, 2024-2032.

Top Companies Covered in the Bath and Shower Products Market:

  • Unilever (U.K.)
  • Colgate Palmolive Co. (U.S.)
  • Beiersdorf AG (Germany)
  • Henkel AG & Co. KG aA (Germany)
  • Natura & Co. Holding S.A. (Brazil)
  • Procter & Gamble (U.S.)
  • L’Occitane International S.A (Switzerland)
  • Lion Corporation (Japan)
  • Johnson & Johnson Services, Inc. (U.S.)
  • Reckitt Benckiser Group plc (U.K.)

Information Source: 


Bath Soaps to Hold the Maximum Share Owing to Widespread Availability

Due to their lower cost per product when compared to other varieties, bath soaps are the sector driving the market’s growth. These items are more affordable and more of a favored option for many developing nations, including Mexico, India, and numerous African countries.

Solid Segment to Dominate the Market Owing to the Huge Range of Products

The market is separated into solid, liquid, gel, and other categories based on shape. Products in the solid category include bars, bath bombs, salts, petals, and saltshakers. Soaps manufactured in various distinctively shaped solid bathing items with cartoon characters in eye-catching colors are becoming more and more popular as a way to draw customers and children.

Women Segment to Hold the Largest Share Owing to Growing Feminine Hygiene

End users claim that there are two segments of the market: males and women. The female sector of the market is expected to maintain its position throughout the forecast period due in part to the growing number of working women and rising awareness of the importance of feminine hygiene.

Supermarket/Hypermarket Segment to Dominate Owing to Easy Purchase

The market is segmented into online channels, convenience stores, hypermarkets/supermarkets, and others based on distribution. The greatest places to buy household goods in bulk are supermarkets and hypermarkets since they have sales on large pouches of bar soap and shower gel refills.

Report Coverage:

The report offers:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
  • Comprehensive insights into regional developments.
  • List of major industry players.
  • Key strategies adopted by the market players.
  • Latest industry developments such as product launches, partnerships, mergers, and acquisitions.

Drivers and Restraints:

Growing Demand for Baby Products and In-Shower Product Range to Propel Growth

Globally, there is a growing need for baby care goods as parents become increasingly worried about the health of their child. Safer components that don’t damage or irritate the baby’s skin are used in the product formulation by the manufacturers. Due to the fact that a single product can provide both moisturizing and sun protection benefits, the market for in-shower products is growing. Many shower and bath products include toxic and dangerous substances like formaldehyde or 1,4-dioxane, which can cause rashes or allergic reactions on the skin. It is expected that this will be an impediment to market expansion.

Regional Insights:

Asia Pacific to Dominate the Market Due to Warmer Climate Condition to Drive the Market Growth

Asia Pacific is expected to hold the greatest share in the global market for bath and shower goods during the projected period, having held the largest share in 2022. The high temperature and rising knowledge of hygiene are credited with this domination. The greater demand for these products is borne by the Asian population. Shower gel product adoption is mostly driving North America, and the high expense of the product is attributed to upper-income people in both the United States and Canada.

Competitive Landscape:

Key Players to Adopt Growth Strategies to Gain a Competitive Advantage

Important companies like Unilever, Henkel, Natura & Co., and others use important tactics to accelerate the market’s growth. Furthermore, the increasing inclination of consumers towards vegan and organic bath and shower products packaged in recyclable materials bolsters their sustainability.

Key Industry Development:

  • July 2022: CLEANO2 announced the launch of body bar soap. The launch will help the company in growing its product line and revenue of the company.